Digital transformation is not simply about technology—it requires business leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customers and capture new opportunities for their organizations through systems of intelligence. The challenges facing businesses today are familiar: engaging customers, empowering employees, optimizing operations, and reinventing the value they offer their customers.
Businesses need to change and evolve to meet customer expectations and market demands to be successful —to develop new capabilities by transforming themselves into digital companies with systems of intelligence that leverage every system, device, process and asset across the organization. These systems of intelligence represent the ability to turn data and insight into intelligent action making every human interaction impactful and driving optimal business outcomes.
These applications work seamlessly together to manage specific business processes across, Sales, Customer Service, Field Service, Operations,Project Service Automation and Marketing. Specifically on the marketing front, we want to note out our recent announcement with Adobe, that we are partnering with them to make Adobe Marketing Cloud our preferred marketing service for Dynamics 365 forthe Enterprise Edition. This is exciting as we help businesses deliver compelling and personalized experiences through every phase of their customer relationships.
Nowwhatmakes Dynamics365 unique is that it harnesses the power of One Microsoft. Data has become the new currency, and organizations create and have access to more of it, and faster than ever before. The challenge is how to transform it into intelligence that generates action and drive outcomes. Dynamics 365 will allow organizations to adopt individual business apps such as Marketing, Sales, Service and Operations, but as organizations adopt more of the apps, synergies will be unleashed in the form ‘Intelligent Business Processes’. This will help proactively guide employees & customers to generate optimal outcomes.
TakeProject Service Automation as an example. Project teams can use it as standalone app in close alignment with Office 365, but when combined with Operations, the time and expense reports that project members submit, will automatically go to account, HR and Payroll systems, and Project Accounts will be automatically updated for Finance in the Operations App.
It sounds basic… but the fact is that the classic delineation between CRM and ERP has created a separation in data and processes. Dynamics 365 breaks down this separation, and our business platform strategy together with CIT and IOT is centered on enabling this to new levels.
